A music-loving couple have walked down a very different kind of aisle before exchanging their wedding vows.
The bride and groom's parents were surprised with the choice of venue
Guitarist Gary Means married fashion designer Shara Hayes in Oxford Street's Virgin Megastore in what is thought to be the first ever music store wedding.
Leather-clad rock vicar Lionel Fanthorpe conducted the ceremony before guests including lookalikes of Mick Jagger and Ozzy Osbourne.
Tribute artist Gimme Hendrix played a rock version of the wedding march.
Shara and Gary, who met at Glastonbury festival in 2003, beat more than 100 entrants to the chance to hold their rock-themed wedding in the store.
In the run up to the big day, Miss Hayes, 27, said: "I'm still pinching myself about all this but it's so us, that I'm not really worried."
"All our friends are coming down and are well up for it but I think our parents were a bit surprised."
Under the Marriage Act 1994, the law was changed to allow couples to marry outside churches and registry offices.
London landmark Tower Bridge and the London Eye are becoming increasingly popular with brides and grooms intent on making their day slightly out-of-the-ordinary.
Elsewhere in the world, one Nepalese couple briefly removed their oxygen masks to exchange vows on the top of Mount Everest.
While out of this world, a Russian cosmonaut orbiting earth married his American girlfriend on the ground in Texas, US, via a video link.