Designers, models and paparazzi from across the world are making a beeline for London for one of its most glamorous weeks in the calendar.
Betty Jackson and Paul Smith will share the limelight with newcomers
Anna Wintour, US editor of fashion bible Vogue, is making an infrequent visit to London Fashion Week, held at the Natural History Museum.
Organisers say this is a sure sign of the buzz around London's fashion scene.
From Tuesday to Saturday, there will be 48 catwalk shows by designers such as Paul Smith and Betty Jackson.
The established will be joined by newcomers including Giles Deacon and Jonathan Saunders who will be showing their latest designs.
Hilary Riva, chief executive of the British Fashion Council which organises the event, said Anna Wintour was making a statement by her promised attendance.
"She is the world's most powerful fashion journalist, and she is coming to show support for London," she said.
UK Vogue editor Alexandra Shulman said: "I think London Fashion Week is gearing up to be very interesting , with some very strong new names to look out for."
At one of the many parties held during the week a £5m chess set made from gold, platinum and precious stones will be unveiled.