London's Chinatown is one of the biggest in Europe
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Artworks will be projected onto walls in London's Chinatown from Sunday to attract people back to the West End.
The projections, visible in the evenings for the next eight months, are part of wider plans for the area.
The first works will see moving neon images light up long, narrow Lisle Street and the fire station.
Organisers hope they will help attract people back into central London following the bombings, and raise the profile of British Chinese artists.
Westminster councillor Danny Chalkley said the projections were part of a wider plan which has included car park discounts and street wardens and will include further "street improvements".
The works - The Story of Rice and Fire Station Wall were created by British Chinese artists Suki Chan and Ying Shen and will light up Lisle Street and Newport Place.
Chinatown Arts Space's David Tse thinks they will help draw attention to Chinese people and East Asians, who he feels are under-represented in the arts.
"The arts are a great way to facilitate cultural understanding and mutual respect," he said.
London's Chinatown district is one of the largest and oldest in Europe, dating back to the 1950s when large numbers of immigrants from Hong Kong arrived in the UK.
A wider, multi-million campaign to boost London's economic recovery following the 7 July bombings is under way this month.
More than 100 events are taking place during "Everyone's London", ending with a day-long party in Oxford Street on 1 October.