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Last Updated: Wednesday, 31 August 2005, 19:12 GMT 20:12 UK
Ban on Jerry Hall 'leash' posters
Image from Jerry Hall poster, from Transport for London
TfL said the poster breached its advertising code
Posters showing Jerry Hall surrounded by semi-naked men on a leash have been banned by London Underground (LU).

Tube bosses said they were put up at Liverpool Street, Bank and Waterloo stations without permission.

The poster, to publicise a television show, showed the model holding men on a leash with the tagline: "Twelve get trained, only one gets kept".

LU said it "breaches our advertising code relating to the depiction of men, women and children as sexual objects."

Series of bans

"It was displayed at a small number of stations by our advertising contractor Viacom without prior approval.

"Viacom has been instructed to remove the offending advert as quickly as possible."

The advertisment promotes her show for digital channel VH1, Kept, which sees men battle to become her toyboy and become a "kept" man.

Several posters have fallen foul of LU's guidelines over the years, including one for Martin Amis' autobiography showing the author smoking as a child.

More recently the High Court overruled a ban on posters for holidays in Turkish-controlled northern Cyprus. Transport for London pulled the ads after complaints from some Greek Cypriots.

Last summer, one of LU's own posters advising people not to eat smelly food on the Tube was pulled, following a complaint from the Italian ambassador.

It pictured a passenger surrounded by salami and Parma ham, which critics said was "offensive and harmful to Italian products".

Ban on Cyprus posters overruled
28 Jul 05 |  London
Tube pulls 'smelly food' poster
30 Jul 04 |  England
Tube bans animal welfare poster
19 Feb 03 |  England
Tube denies banning revealing poster
11 Oct 01 |  Entertainment
Tube bans Amis poster
22 Mar 01 |  Entertainment

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