Supermarket giant Tesco is offering customers a free cab ride home in central London, no matter how little they spend in the store.
The scheme could be rolled out across the UK
The firm says customers can hail or ring a hotline to get one of the 20 branded black cabs to take them anywhere in zones one and two.
All they need is a Tesco receipt to claim their free trip.
The supermarket says its not a gimmick but could not say how long the waiting time for a cab might be.
The company also said if it proved successful the scheme could be rolled out across the UK.
The service is available from 1100 BST to 1900 BST, Monday to Friday.
A Tesco spokesman said: "We're happy to be able to provide a free ride home for our customers, so that even if they want to do a big shop in their local London Tesco, they won't have to worry about getting it home."