[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 17 May, 2004, 05:24 GMT 06:24 UK
Celebrities used as gum targets
A gum-speckled road
The GumTarget boards will go up in Ealing High Street
Londoners are being urged to stick their chewing gum on celebrity posters rather than dropping it on the streets.

Ealing Council hopes posters featuring Shane Richie, Jordan and Peter Andre among others will prove a more tempting target in Acton, west London.

Gum stuck to pavements, seats and tables is difficult and expensive to shift, says the council.

Posters have removable sheets which will be changed six days a week to stop the gum building up.

The year-long campaign follows trials in Luton and Bournemouth which have reported "tangible results".

The council says a clean-up in Hanwell, Ealing, cost 9,000 last year.

It is estimated that UK local authorities spend 150m a year tackling the problem.




SEE ALSO:


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific