A £2m plan is in place to attract shoppers by making improvements to the market place in Grantham, say Lincolnshire County Council.
It is hoped that plans to make the area pedestrian friendly will encourage shoppers and create a cafe culture.
A council decision on funding for the planned improvements will be reached by the end of April.
Local business leaders believe that the work will help the town to compete with nearby Newark and Stamford.
The plans are for improvements to street furniture, pavements and the road surface.
While there are plans to lose parking spaces, Alastair Hawken of the Grantham Business Club believes that the benefits the improvements will bring will outweigh the losses.
Mr Hawken said: "Any investment in Grantham has to be a good thing."
A spokesman for the council has said it would like work to start by the end of the year, providing funding and traffic regulations are in place.