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Lifeguards in Lincolnshire will be handing out special wristbands to children on the county's coast this summer in a bid to improve safety.
Parents can write their mobile phone number on the wristbands and then give them to their children to prevent them getting lost on the beach.
East Lindsey District Council said lifeguards dealt with almost 50 incidents of lost children last year.
Lifeguards will also be handing out leaflets with safety advice.
Councillor Hazel Harding, from East Lindsey District Council, said: "On a hot summer's day there can be hundreds if not thousands of people on our beaches. It's very easy for a young child to wander off.
"Tagging your toddler allows lifeguards to get families safely through the day by quickly reuniting lost children with their parents."
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