Lottery ticket sales at one shop in Lincolnshire which has spawned two jackpot winners have soared, according to staff there.
Steve Appleby scooped £3m when he bought a ticket at Spencer's newsagents in Louth three weeks ago.
Since then a syndicate of 13 people who work at the shop have been dividing up a prize of £70,000.
The shop director, Peter Spencer, told the BBC that lottery ticket sales have risen by 10%.
Mr Spencer said: "They've just shot up, people believe this is a lucky site.
"The last two weeks since Steve's won there was an increase and since word has got out that we've won there's been another surge.
"There's got to be something lucky about it, we've had one, two wins now and people think there's going to be a third time."