A resort town could get a bypass after Lincolnshire County Council agreed to a feasibility study for a new road.
The county council's highways policy development group backed a study into the engineering and financial implications of a bypass for Skegness.
Councillor Colin Davie said it would bring major environmental and economic benefits to the town.
He said: "It has the support of local residents and the local councils covering Skegness and Ingoldmells."
The council said plans were in their "early stages" and it will be looking for money from third parties.
Residents in nearby Boston have been battling for a bypass, and much of the traffic heading through their town is from holidaymakers on their way to resorts in the Skegness area.
The A52 links both towns to the rest of the East Midlands.