A Lincolnshire ice cream maker is hoping to whip up some interest in the stands by launching a new range of ice creams.
Dedicated fan's are offered a new symbol of allegiance
Three premiership football clubs will soon have their own brand of ice cream made by Stamford based company, EAT.
Tottenham, Arsenal and Charlton fans will all have the chance of eating ice cream in the colour of their team's strip.
Spurs ice cream will be blue and white and taste of fruits of the forest and vanilla when it goes on sale next week.
The red and white Charlton and Arsenal ice creams are still in the development stages but it is thought they will be strawberry or raspberry mixed with vanilla.
New technology developed by the firm allows the manufacturer to even put club logos on the ice creams.
David Nelson director of EAT said: "We developed the process for putting the image into the ice cream which is like a stick of rock, it goes all the way through.
"Because ice cream gives you the ability to use lots of wonderful colours we approached the football clubs to see that the fans would go for it and they have done."