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Last Updated: Friday, 31 August 2007, 09:39 GMT 10:39 UK
New sponsor saves basketball club
basketball
The Riders helped found the BBL in 1987
A housing firm has stepped in to save an ailing Leicestershire basketball team by agreeing to sponsor the club.

Cash-strapped Leicester Riders said the club would be sponsored by Jelson Homes for the next year.

Supporters had feared the club might be forced to drop out of the 13-team British Basketball League (BBL).

Club spokesman Dan Routledge said: "We now have the task of building a club in a month before the start of the season."

"We hope this will allow us to build more stability at the club so we don't have the same problem next year," he said.

The BBL season starts on 22 September.

The deal will allow for the establishment of a community development programme which is integral to the team's long-term future, a statement from the BBL said.

"This has turned out to be a fantastic week for the club," Riders spokesman Mike Steptoe said.

"The response we got from our supporters has been brilliant and we will continue to need that commitment from them in the year ahead."

The club was a founder member of the national league in 1972 and the BBL in 1987.


SEE ALSO
Basketball club seeks fan support
29 Aug 07 |  Leicestershire
Riders secure short-term future
08 Feb 07 |  Basketball
Riders consider walkout over pay
05 Feb 07 |  Leicestershire

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