Christmas crime has been cut by attaching bells to purses and bags, safety campaigners in Leicestershire have said.
More than 2,500 have been handed out in Market Harborough in an attempt to stop pick-pockets.
The bells help to alert people if their purses, wallets or handbags are moved while they are shopping.
Marion Lewis, who chairs the district's neighbourhood watch scheme, said some thefts were cut by 75%.
"The number of purse thefts, specifically in the Market Harborough district has gone down by 75% over the same period last year.
"I always carry one on my bag as do most of the people I know now and people are coming up to us and saying 'where did you get that bell?'."
The scheme is a joint effort by the police, in conjunction with Harborough Against Retail Theft (HART) and the Harborough Community Safety Partnership.