An advertising campaign which dubs Leicester as "boring" has received a mixed response since its launch last year, says the man behind the promotion.
Is Leicester boring?
The £250,000 campaign was designed to get people talking and encourage locals to defend the East Midlands city.
It features posters slogans such as "Boring, Boring Leicester" and "Leicester - Nothing to shout about".
Paul Brookes, from Leicester Shire Promotions, said the campaign had confused some people, but in general had drawn three types of response.
He said: "I think there are those people who say 'that's absolute nonsense, Leicester is a really interesting place.'
"I think there is another category of people who think it (Leicester) is a bit dull and needs to do things about it.
"That is a reaction that I am pleased with because it means people have got aspirations and ideas for what they want to see happen.
"And I think the third group is people who think the campaign is fantastic and really clever."