Page last updated at 20:17 GMT, Friday, 19 June 2009 21:17 UK

Pastry promotion for Burnley boss

Owen Coyle in pastry
Owen Coyle has just signed a four-year deal with Burnley

A pie firm has proved it is not bitter over the end of its Burnley Football Club sponsor deal by immortalising the manager in pastry.

Baxenden-based Holland Pies pulled out of its partnership with the club when the team had a run of bad luck, early in the season.

Local fuel firm Samuel Cooke stepped in and plans to reap the benefits of the club's promotion to the Premier League.

Holland's has now commissioned a pastry bust of Burnley manager Owen Coyle.

It was made by a food artist to celebrate the club's success and will be presented to Mr Coyle.

It's probably a face-saving thing... that when we're in the Premier League we don't have a pie-producer on the front of shirts
Brendan Flood
Burnley FC director

Holland's managing director Neil Court-Johnston said the firm sponsored Burnley for three years.

He said: "It cost us a lot of money. We had to sell a lot of pies to pay for that sponsorship."

But they opted out of the deal when Burnley was struggling on the pitch.

Samuel Cooke stepped in and Frank Carroll, the firm's director, promised to help the club's chairman out of their sponsorship fix.

They picked up the deal for "six-figures", a bargain compared to the multi-million pound ties of the major clubs.

Mr Carroll said that the promotion exposure to their firm is now "extremely valuable".

Brendan Flood, director at Burnley FC, said: "It's probably a face-saving thing for Burnley though, that when we're in the Premier League we don't have a pie-producer on the front of shirts.

"The southerners would have taken the mickey."



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SEE ALSO
Coyle pens four-year Burnley deal
18 Jun 09 |  Burnley
Burnley fans at promotion parade
26 May 09 |  Lancashire

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