It is hoped the new-look hotel will help regenerate Morecambe
A 1930s art deco hotel has reopened in Lancashire following a multi-million pound revamp.
The Grade II listed Midland Hotel, which sits on Morecambe promenade, has been closed for seven years.
It was originally opened in 1933 and was bought by Manchester-based developers Urban Splash in 2003.
It is hoped the new-look hotel will help kick-start the regeneration of Morecambe and encourage more tourists to visit the town.
The hotel, which was used as a backdrop for ITV's Poirot and was mentioned in Bill Bryson's "Notes from a Small Island", now boasts 44 rooms, six rooftop suites and a restaurant and bar.
The North West Development Agency (NWDA) has helped fund the development, together with the Heritage Lottery Fund, and believes that it will boost the local economy by more than £1m a year.
The revamped hotel has already created more than 40 new jobs in the town.
Sue Thompson, who is a member of the Friends of the Midland Hotel, said that people had been queuing in the rain for hours to get a first glimpse of the hotel on its opening day.
The Midland Hotel, which first opened in 1933, is loved by many people
"The renovation is absolutely fantastic - it has been sympathetically done and kept in all the wonderful old features while bringing it into the 21st Century at the same time," she said.
"It will help put Morecambe back on the map for all the right reasons and will help breathe new life into our town."
The society, which has been going for nine years, has more than 500 members from as far afield as Australia, New Zealand and France - some of whom are planning to stay at the hotel next month for a special weekend to celebrate its regeneration.
"Just to see the Midland Hotel alive again is a real buzz," Mrs Thompson added.
"Britain's seaside resorts are great and have so much to offer - hopefully the wonderful regeneration of the Midland Hotel will fill other resorts around the country with a sense of renewed optimism."