Camera crews filming in Lancashire over the past year have attracted a record £7m to the county's economy.
Part of Ruby in the Smoke was shot at Sunderland Point, Morecambe
More than 100 different productions were filmed in Lancashire during 2006 - a rise of 80% in filming activity on the year before.
Dramas shot in the county included Life on Mars, Where the Heart Is and Ruby in the Smoke, as well as factual programmes like Coast and Restoration.
More filming was done around Blackpool than any other location in Lancashire.
Lynda Banister, Lancashire's film liaison officer based at Lancashire County Developments Ltd (LCDL), the county council's economic regeneration company, believes the county's popularity is due to a number of factors.
"Lancashire has an amazingly diverse range of locations for one county - everything from coast to cities, villages and wild moors, all very easily accessible," she said.
The Lancashire Film Office was established in August 1995 to provide a free service to film and television production companies wanting to shoot scenes in the county.
As well as assisting with locations, local crew, facilities and service companies, the organisation also liaises with local authority departments and police to facilitate the smooth-running of filming.