The designers of a £2.99 bag being sold in chemists are celebrating the ultimate fashion compliment after it was spotted on the arm of Kate Moss.
About 50,000 of the bags have been sold
Lancashire-based Kate Ball and Jenny Loram-Spring designed the bag to be sold in aid of the Prince's Trust, which helped them set up business.
Now 50,000 of the canvas creations have been sold after Kate Moss bought one and was photographed using it.
The supermodel was recently named the best dressed person in the world.
She topped the Vanity Fair magazine's list, and is widely regarded to be one of the most copied style icons.
Kate Moss is one of the world's most copied style icons
Ms Ball and Ms Loram-Spring both studied at the University of Central Lancashire in Preston.
Ms Ball said the bag's success was down to its design and accessibility.
"The fact that is so affordable is great because it means everyone can buy, it everyone can have it, it's not just Kate Moss," she said.
All the profits from the bag, sold through Superdrug, are going to the Princes Trust.