Plans for a Hollywood-style sign in former mill town in Lancashire has lost in a competition because it would be too expensive to build.
RIBA says the structures could attract tourists to the area
The sign - spelling out "Accrington" - was planned for the town's Coppice Hill.
It was one of five entries for the area in the Panopticons project, organised by the Royal Institute of British Architects (Riba).
On Wednesday, Riba announced three other schemes had been selected for the area, after with consultation Mid-Pennine Arts which has led the entries.
The winning structures - a UFO-type structure, a huge bronze pebble, dubbed the Atom, and a coloured pavement - are designed to attract more tourists to the area.
Riba's Linda Roberts, who manages the Panopticons - meaning a structure or space giving a panoramic view - said the Hollywood-style sign provoked a lot of interest.
She told BBC News Online: "As part of the competition, competitors have a budget to work to, of £50,000.
"The issue with this particular entry was that it was way over that budget.
"But people have had very strong views, one way or another, so now we want to see how people feel, to assess what the next step with it is."
Morecambe-born fashion designer Wayne Hemmingway was one of the judges on the Riba panel, which met entrants on 3 and 4 July.
Margaret Wyatt, marketing consultant for Mid-Pennine Arts, said the sign could still be built.
"Although it had to be withdrawn from the competition, there are still a number of agencies who are very interested to talk about it further," she said.
Other design entries include lasers shining out from Blackburn's Corporation Parl Hill and artificial caves providing shelter from the rain on Wycoller Hill.