Page last updated at 17:03 GMT, Saturday, 22 May 2010 18:03 UK

World custard pie championship takes place in Kent

Picture by Martin Cox
The custard pie championship has become an annual event in Coxheath

Fifty competitors have been clowning about in the 43rd world custard pie championships in Kent.

Teams at the event, in the village of Coxheath near Maidstone, were given maximum points for throwing a pie squarely into their opponents' faces.

Judges also awarded up to five points for the most original and amusing throwing techniques.

This year's champions were the High Pressure Cleaning team who beat last year's winners Coxheath in the final.

The championships were started in 1967 by Councillor Mike FitzGerald to help raise funds to build a village hall.

The idea for the charity event came from a Charlie Chaplin comedy, Behind The Screen.

Mr FitzGerald said it has proved such a success teams had entered from as far afield as Germany and South Africa.

He said: "I think people just like to give vent to their feelings and have a lot of fun.

"A lot of people come from office jobs and are pleased to get outside.

"You get bankers and people who work in building societies and they just like to let go.

"They dress up for it as well so people don't know who they are."

The pies do not actually contain custard, but are made using a secret recipe.

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