Rural shops are being helped to compete with nearby towns
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Rural shopkeepers in Kent are being offered business advice from the New Year to help them compete with towns.
Tonbridge and Malling businesses are being offered a first visit from a Kent Rural Community Council representative, to decide if further support is needed.
Follow-up advice covers new technology and developing loyalty schemes - 12 shops have already been identified as possible participants.
The borough council is funding the scheme which starts this January.
Kent councillor David Aikman said: "Rural services already qualify for rate relief, but this is often not enough."
The cabinet member for community development added: "Many rural communities depend on the provision of local shops and services, which not only provide employment but are also a focus for community life."