A crashed car is to be taken through towns in Kent as part of the county's annual festive drink drive crackdown.
Last year in Kent, 300 drivers were found to be over the limit
Police will be touring the county with the wrecked car and the message "don't get smashed this Christmas".
Young drivers will also be targeted with Kent County Council's road safety team staging a play to sixth formers.
Too Much Punch for Judy tells the true story of two sisters involved in a crash where one dies and the other is found to be over the drink drive limit.
Last year there were more than 300 positive breath tests taken in Kent.
'Cup of coffee'
Kent Police said every year in the county there were 40 drink drive crashes that had resulted in death and injury.
But there was concern not just for people who drive while on a night out drinking but also for those who wake up the next day and drive.
Bill Reading, from East Kent Community Alcohol Services, said: "One of the most important problems is the experience of waking up and thinking one is fine and not drunk.
"But it still possible to be over the legal limit.
"It could be they thought they had slept it off, they have had a cup of coffee and so on and they will be perfectly ok.
"But as many people find to their detriment they do get apprehended the next day."
The smashed up car will be driven through towns in Kent on a low-loader vehicle to give people a visual message that drinking and driving wrecks lives.
Kent Police's anti-drink drive campaign is being launched at Bennett Memorial School in Tunbridge Wells on Tuesday.