Page last updated at 14:59 GMT, Saturday, 13 December 2008

Dummies aid binge drinking drive

A young woman pouring wine on clothes
Campaign videos and posters show how a night binge drinking can end

Mannequins depicting young people in a drunken state are being used in shop windows to deter binge drinking in a North East Lincolnshire town.

The mannequins, in Victoria Street in Grimsby, are accompanied by a message which asks: "You wouldn't start a night like this, so why end it that way?"

Leaflets with tips on how to have a safe night out are also being handed out in the town centre.

The moves are part of a bid to curb binge drinking over the festive period.

Bars and clubs are supporting the initiative by putting campaign posters in their toilets.

Government 'determined'

In June the government launched its Know Your Limits campaign to highlight the negative consequences of drinking too much alcohol.

North East Lincolnshire is one of seven areas across England selected by the Home Office to run campaigns to deliver the message at a local level.

Home Office minister Alan Campbell said: "Most people enjoy alcohol safely and sociably, but there remains a minority who drink too much and ruin it for everyone else.

"We are determined to reduce the harm caused by binge drinking and the Know Your Limits campaign is helping us to achieve that goal."

Insp Tom Shaw, of Humberside Police, said: "It is important that members of our community drink responsibly and know their limits.

"The last thing we aim to do is stop people enjoying a night out, but we do want to encourage people to have a safe, trouble-free evening."

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