Depressed patients are to be prescribed books to lift their spirits.
Thirty six GP surgeries in North East Lincolnshire can now suggest people read titles that have "been proved" to boost a person's morale.
Extra copies of Mind over Mood by Denis Greenberger and Christine Padesky and The Feeling Good Handbook by David D Burns are now at local libraries.
North East Lincolnshire Council said a quarter of all GP consultations involve a serious mental health aspect.
Shona McIsaac, Labour MP for Cleethorpes, is to launch the Read Yourself Well initiative at the town's library on Friday.
The scheme, which has been endorsed by the National Institute for Clinical Excellence, originated in Cardiff and there are 50 similar projects across the UK.
Dr Nigel Feast, assistant director of service development mental health, at the North East Lincolnshire Primary Care Trust, said: "This is one of a number of schemes locally in mental health services aimed at bringing services closer to the local population and making help more widespread and rapid.
"Many people need help or support from time to time and in a large number of cases understanding the nature of their anxiety or depression is a factor in their recovery."