Holidaymakers could soon be flocking to Bridlington's first pleasure pier under ambitious plans to give the resort a facelift.
Seafront set for facelift
Urban Renaissance, a team of business and community leaders in the town, wants to resurrect plans for a pier which were rejected 20 years ago.
They say Bridlington needs a shot in the arm after proposals for a new marina were turned down following a lengthy planning inquiry.
Local architect Barry Woodcock, who is working on the pier plans, said: "We are a holiday resort for goodness sake and we do not have a proper pier for entertainment.
"This would put Bridlington on the map. It would be the first pier to be built in this country in the 21st century."
The project would cost about £15m and be funded by a combination of private and public money, he said.
The original 1984 plan was for a two-tier structure, with a theatre, cafes, shops and bars on the top deck and amusements and boating facilities on the bottom.
He added: "I do not see any reason to change that, although the design would have to be brought right up to date."
Martyn Coltman, head of Urban Renaissance, said: "We are genuinely passionate about the town and the idea of a pier seems to be attracting a lot of public support."