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Last Updated: Saturday, 21 June, 2003, 10:39 GMT 11:39 UK
Town launches own logo
Market Weighton logo
A number of people helped come up with the logo
An East Yorkshire town has launched its own brand identity.

It is hoped the logo and the slogan "Market Weighton: the heart of East Yorkshire" will be included in their publicity by a number of local organisations.

The idea for a logo came from the Weighton Area Regeneration Partnership (WARP).

But many people in the town had a hand in the project.

Dan Offord, project manager of WARP, said: "We had community representatives as well as young people, older residents, women, men and every other possible group you could imagine.

"All put across their views on what should be the best phrase to sum up Market Weighton and its people."

"Community heart"

One resident who helped come up with the slogan is Colin Brown.

He said: "The principle behind the phrase is that Market Weighton has a strong community heart.

"But the town is also literally in the heart of East Yorkshire."

Market Weighton has a population of about 10,000 and was granted a market charter by Henry III in 1251.

One of its most famous residents was the "Yorkshire Giant" William Bradley who was born in the town in 1787.

He grew to be 7 feet 9 inches tall and weighed 27 stones.

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