People have travelled from "far and wide" to the petrol station
A village petrol station says it is struggling to serve everyone after dropping the price of its fuel.
Hingley and Callow Oils, at Chaddesley Corbett near Kidderminster, lowered the cost of a litre of unleaded petrol to 99.9p - about 7p below the UK average.
Jim Callow, head of the Worcestershire independent fuel supplier, said it bought wholesale and had its own transport so cut out the "middle man".
Its fuel price was cut on Monday in response to an oil price fall.
Own transport
"Wholesale prices have fallen and we are a family-run firm so can act quickly to price cuts," he said.
He added: "We are extremely busy and we are having a job to cope - but we can keep supplies coming as we've got our own transport."
Mr Callow said speaking to people on the forecourt showed they had "come from far and wide" since the cut.
On Friday, Gordon Brown called for falls in the price of oil to be passed on to UK consumers.
The price of oil plummeted - from a high of $147 (about £85) a barrel for US light crude this summer to $77.99 (£46.50) on Friday.
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