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Last Updated: Friday, 29 February 2008, 17:06 GMT
'Too sexy' stout claim thrown out
The risque logo for Dorothy Goodbody's Wholesome Stout - (c) Wye Valley Brewery
Dorothy Goodbody's celebrates the "spirit of 1950s Herefordshire"
Watchdogs have rejected complaints a saucy stout logo brewed in Herefordshire was too sexy.

The label for the suggestively-named Dorothy Goodbody stout features a blonde showing her thighs.

The charity Alcohol Concern complained the picture on the Wye Valley Brewery was "sexually suggestive".

Brewers are banned from associating their products with sexual success but the Portman Group, which regulates brewers, rejected the complaint.

It said the brewery had not crossed the line from acceptable to irresponsible marketing.

Carry On films

Wye Valley Brewery said it was "delighted" with the decision and that the Dorothy Goodbody brand was intended to be a light-hearted image capturing the "spirit of 1950s rural Herefordshire".

Vernon Amor, managing director, said he was "surprised" that a complaint had been made about the 15-year-old brand.

He added: "If you were to ban Dorothy Goodbody, where would it end?

"Next thing you know there would be a ban on all the Carry On films and the iconic British seaside postcards."

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