Football fans have been urged to wear white ribbons to help raise awareness of domestic abuse.
Campaigners said it would highlight domestic abuse to more people
Fans attending Saturday's Hereford United game were being given the chance to buy the ribbons for a donation.
An advertisement was also placed in the game's programme explaining more about International White Ribbon Day, which takes place on Sunday.
Those behind the project said the event helped bring the campaign to the attention of hundreds of people.
Messages about the campaign also went out on the football ground's tannoy and on its scoreboard during half-time.
Geoff Hughes, chair of Herefordshire Community Safety and Drugs Partnership, which organised the move, said: "Working with Hereford United has given us a valuable opportunity to get this crucial message out to a large number of people.
"Domestic abuse is an unacceptable and cowardly crime that cuts across all sections of society, often behind closed doors."