A toilet paper factory in Worcestershire has been severely damaged in a major fire.
About 50 firefighters tackled the blaze at the ESP plant in the Enigma Business Park, near Malvern, which started on Wednesday morning.
The roof collapsed inside the building and flames leapt 45ft (14m) into the sky in a strong wind, Hereford and Worcester Fire and Rescue Service said.
The cause of the fire is not known and nobody has been hurt in the incident.
Firefighters could still not get into the building on Wednesday lunchtime and a full investigation will start when they can gain access.
A spokesman for the fire service said the blaze had resulted in a black smoke cloud which could be seen for miles.
He added: "Intense heat buckled the steel girders holding the roof."
Fire crews from Herefordshire and Worcestershire were called to the scene, after being alerted at about 11.15 GMT.