A new "eco-town" in East Hampshire is to launch a weekly food market selling produce grown and sourced in the south.
Whitehill Bordon will host traders at its new event arena which integrates facilities at the community and shopping centres.
The food market will begin on Thursday and run each week from 9am to 3pm until the end of the year.
The town is one of four in England to be made an eco-town, although some locals are opposed to its new status.
Mayor Bill Wain said: "The Whitehill Bordon Town Partnership has worked tirelessly to bring a market to Whitehill Bordon and it will be a great asset to the town and its residents."
Ferris Cowper, leader of East Hampshire District Council, said: "It is one of the first of many improvements which will be happening in the town now that we have been given eco-town status."
East Hampshire District Council said that being given the status would create up to 5,500 new homes and 7,000 new jobs for the town.
But the announcement attracted a mixed response from opposition groups who said greenbelt land should not be built on.
Officials hope that by 2036 the carbon footprint of the new, larger town will not exceed the carbon footprint of the existing town.