Page last updated at 14:32 GMT, Monday, 22 March 2010

Bookmaker's Cheltenham hillside sign finally comes down

Paddy Power sign
The sign did not have planning permission

A huge Hollywood-style sign bearing the name of an Irish bookmaker has been removed from a Cheltenham hillside after a threat of council action.

Paddy Power had the 50ft (15m) letters placed on Cleeve Hill for the Gold Cup Festival which ended on Friday.

Tewkesbury Borough Council threatened proceedings against him because the sign did not have planning permission.

The sign was removed at the weekend and a council spokeswoman said no further action was needed.

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