Plans have been submitted for a proposed new motorway service station for the M5 in Gloucestershire.
The proposed station at Matson would be unique in the UK as it would be part-operated by a charity.
The £30m scheme is a joint venture between Gloucestershire Gateway Trust (GGT) and Cumbrian family-run business Westmorland Limited.
Gateway Trust chief Mark Gale said the station would create 300 jobs and bring money to the county.
"The M5 is only 400 metres from places such as Matson and 30 million vehicles a year pass by with no local benefit," Mr Gale said.
"The proposed Gloucestershire Gateway Services would change this and provide the perfect opportunity to stimulate economic growth, create jobs, showcase Gloucestershire, encourage investment and celebrate our culture and identity."
Westmorland Limited operate Tebay motorway services, which has been voted the UK's best such facility by Egon Ronay and is noted for using local produce from Cumbria.
The proposed station's backers say it will also use local farm produce as well as selling local art and craftwork.
A percentage of profits will be distributed by GGT to local voluntary groups.
Plans for the station will go on show at various locations in the Gloucester area and on the GGT website in the coming weeks and it is anticipated that a full planning application will be made by December.
Mr Gale said he hoped the new station - to be called Gloucestershire Gateway Services - will be operational by 2012.