Cheltenham's National Hunt Festival is to introduce its first ever Ladies' Day next year.
Jockey's wife Chanelle McCoy is the 'face' of Cheltenham Ladies' Day
It will celebrate the achievements of women in racing and there will be prizes for the best-dressed women.
One of the most popular Ladies' Days in racing is at Royal Ascot in June, which attracts glamorously dressed women, often wearing spectacular hats.
Chanelle McCoy, wife of champion jockey, Tony McCoy, is helping to launch Cheltenham's version.
She reminded women who were thinking of getting into the spirit of the fashion fixture, to remember the often wintry conditions experienced at the four-day event in March.
"Definitely take the weather into consideration," she said.
"It's very difficult in Cheltenham to judge the weather, some days it's warm, sometimes it's cold, invest in good coat or warm suit and accessorise well, it's also important to have the right bags, shoes and of course, hats."
Racecourse officials said many women in the industry, from owners and trainers, to stable staff and vets, had made a massive contribution to the success of the Festival.
Nominations are being invited by post or via the racecourse website, for the Cheltenham Lady 2007 award.
The Ladies' Day, which will be held on the Thursday of the meeting, will also raise funds for Gloucestershire-based charity, Winston's Wish, which supports bereaved children.