Cheltenham's taxi drivers have been banned from displaying flags showing support for the England football team.
Drivers are flying the St George's Cross ahead of the World Cup which kicks off in Germany in June.
Cheltenham Borough Council's licensing department has told the town's taxi drivers they cannot join in.
The only signs they are allowed to carry are the official Hackney Carriage plates. The council has cited safety concerns over the flags.
A spokesman for the borough council said the ban was not just on the grounds of taste.
Passengers would know any taxi carrying flying the flag was unlicensed and potentially dangerous, he added.
Cabbies have been consulted on the ban and most have accepted the reasons, the council said.