Hollywood-style sign for Essex town Basildon

The sign along the A127 in Basildon, picture Jeane Trend-Hill

A Hollywood-style sign spelling out the name of an Essex town has been erected along the A127.

Basildon District Council hopes the giant letters will promote the town as a place to do business.

It is part of a project to boost the Basildon Enterprise Parks along the A127 which is a key employment area in the region, the council said.

The £400,000 project is being funded from a grant from the Thames Gateway programme.