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Last Updated: Sunday, 5 March 2006, 18:36 GMT
Shock tactics to slow youngsters
Blood bags
Posters with pictures of blood bags are part of the campaign
Shocking images are being used in a campaign to reduce road accidents involving young drivers in Essex.

In 2005, 212 people aged between 17 and 25 were killed or seriously injured on the county's roads.

Essex Safety Camera Partnership's (ESCP) Young Drivers Campaign includes a special credit card-sized DVD to be handed to young drivers.

Among the images is a car crash in Harlow aimed at hammering home the "slow down" message to young motorists.

Blood bags

Posters showing medical blood bags will also appear in the washrooms of clubs and pubs throughout Essex where young people meet.

ESCP liaison officer, Rachel Whitelock, said, "We know that speed is a factor in approximately a third of all accidents and when you mix speed with inexperience it is a particularly lethal combination.

"We hope that this campaign will make young drivers stop and think before they put their foot down and risk their lives and the lives of those around them."

In all only 4.4% of drivers are under the age of 25, but they cause 13% of fatal crashes.


SEE ALSO:
'Crash magnet' message for teens
20 Feb 06 |  Scotland
Campaign targets teenage drivers
05 Feb 06 |  Lancashire


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