Page last updated at 16:10 GMT, Friday, 27 November 2009

Surf reef beach huts still unsold

Boscombe's Overstrand building and surf pods
The council says a significant number of pods have been reserved

New designer beach huts alongside Europe's first artificial surf reef in Dorset remain virtually unsold six months after going on the market.

The retro-style "surf pods" in the renovated 1950s Overstrand building at Boscombe went on sale in May for between £64,995 and £89,995.

Despite a flurry of interest at a sales event in May, only eight of 43 sold.

Bournemouth Borough Council, which owns the building, says it has appointed a new agent to handle the sales.

The council appointed Savills estate agents for six months to sell the pods, designed by Wayne Hemmingway, but Goadsby has now taken on the project.

A Savills spokeswoman said the launch in May had been "a great success with over 100 attendees and 15 sales agreed on the day, which represented 44% of those released".

We have now sold a total of eight pods with a significant number reserved and in the process of being sold
Roger Brown
Bournemouth Borough Council

"A number of sales were cancelled in the weeks that followed due to lengthy period between this time and the supply of purchase contracts from the council.

"Having reached a budget limit for the pods, Savills elected to pass the sales of the pods back to the council.

"At that time six sales had completed with a further five remaining sale agreed."

The council's service director for leisure, Roger Brown, said: "It was always our plan to employ Savills for a six-month period to help with the initial launch and marketing of the pods.

"From the beginning we have anticipated that there would be a long period of selling and that is why we have now recruited Goadsby to continue to raise the profile of the pods to the local market while the tourism and marketing team continue to market them nationally.

He said the council was receiving inquiries about the pods on a daily basis, and expected that the recent opening of the reef on 2 November would give sales a boost.

"We have now sold a total of eight pods with a significant number reserved and in the process of being sold."

Print Sponsor

Sale rush on 90,000 'beach huts'
18 May 09 |  Dorset
Designer 'beach huts' go on sale
15 May 09 |  Dorset
'Beach pods' could go for 90,000
21 Apr 09 |  Dorset

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