New beach huts and catering facilities are among the proposals
Five-year plans to improve a Dorset seaside resort have been approved.
Bournemouth Borough Council has agreed in principle to the ideas which will now undergo a series of negotiations.
Eight sites are set to benefit as part of the tourism development which will be largely dependent on funding from the private sector.
New beach huts, a family attraction and a flagship RNLI national beach lifeguard training centre are among the ideas being considered.
The Seafront Major Asset Plan was put together following a review of the whole seafront.
Councillor Beverley Dunlop, cabinet member for leisure and tourism, said residents wanted to enjoy more "year round" family entertainment and attractions on the seafront.
"As a major asset to the town it is key that we look to the future and consider ways of rejuvenating the seafront area," she said.
"This innovative and exciting plan for the seafront will build on the success of the Boscombe Spa Village development and if we can bring about these aspirational improvements I believe we will create a lasting legacy for the town to enhance customer experiences and further assist economic regeneration."