A collector's club was set up after Poole Pottery changed hands
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A brightly coloured pottery plate bought at a charity shop in Hampshire for £1 was sold at auction for £1,760.
When Sandra Buckland, from Swanage in Dorset, bought the 1960s plate three years ago she did not realise it was from the world-famous Poole Pottery.
It was packed in a box in her loft and she only discovered its value after looking through a book on collectables.
On Saturday it was sold to an anonymous buyer for £1,760 at an auction house in Wareham.
John Condie, an auctioneer at Cottes Auctions, said: "She was over the moon.
"She couldn't contain her excitement and was telling everyone around her that she had bought it for £1 and couldn't believe what it was selling for."
Mr Condie said prices for works from Poole Pottery have rocketed since the company changed hands in December last year.
He said: "There has been a new collectors' club and we have certainly had more people at the sale than we did this time last year because a lot of people want to buy it."