The future of a prestigious pottery maker, which closed suddenly before Christmas, has been secured.
Poole Pottery was founded in the town 130 years ago
The 130-year-old Poole Pottery has been bought for an undisclosed amount by holding company The Lifestyle Group.
The company says it will recommence retail operations at the Sopers Lane site with immediate effect.
Also, it says it will create a new design studio and visitor centre with the intention to keep "as many jobs as possible" in Dorset.
Peter Bello, managing director of Lifestyle Group - which has also bought the Stoke-on-Trent based tableware maker Royal Stafford, said: "We are delighted to be able to acquire these two quintessential British brand names."
Poole Pottery was founded in 1873 and produced tiles used on London Underground stations in the 1930s.
About 100 staff were suddenly made redundant on 20 December last year when the company was put into administration, following the closure of its pottery shop.
A spokeswoman for the new owners said 18 staff would be employed on the retail side, although she could not give a timescale for the new design studio.
She added: "We are going to keep as many jobs as possible in Poole."