Coastguards are urging walkers to take care along a stretch of beach after several people got stuck in mud following a landslip
Rescue teams from Lyme Regis and West Bay pulled members of the public free at Charmouth in Dorset.
The accident happened on Saturday, despite the presence of safety signs warning the area is unstable.
Members of the public were clearly not exercising any caution when climbing nearby cliffs, said the coastguard.
Ros Evans, watch manager at Portland maritime rescue co-ordination centre, said: "Members of the public are urged to take note of the safety signs that are posted all around the area of the slip and not to venture on to the slip itself as there are many areas of treacherous soft mud."