A town crier peeled off his traditional costume and went naked to promote his home town.
Mr Chisholm put aside his traditional garb to join the nudists
Alistair Chisholm stripped down to just his tricorn hat, cravat and gloves to serenade holidaymakers on the naturist section of Studland beach, in Dorset.
Monday's stunt was the latest in a series of "extreme" cries for Mr Chisholm, 59, from Dorchester.
He has also cried from the top of a sailing boat's mast and as he abseiled down Portland Bill lighthouse.
Mr Chisholm said of his latest cry: "No one was shocked. This is England, it's full of eccentrics doing weird things.
"They were slightly bemused though."
Mr Chisolm said he hoped the cry, which highlighted the things to see and do around the Dorset town, would encourage the mix of tourists and nudists at the beach to visit Dorchester.
He told the BBC News website: "I already consider, albeit in a fun way, that town crying is an extreme sport so why not take it to its furthest extremes.
"I'm just trying to maximise the exposure of Dorchester.
"If it puts Dorchester in people's minds then as far as I'm concerned it's all worthwhile."