Promoting north Devon's natural beauty could attract more visitors
A conservation charity is running free marketing workshops to help business owners during the recession.
Devon Wildlife Trust said more tourists could be attracted by promoting the area's natural marine beauty.
Waters off the county's north coast could become a marine conservation zone, under the government's upcoming marine bill.
Trust spokeswoman Cat Jones said in the current climate it was an opportunity "too good to be missed".
"Everyone is probably feeling the crunch, as it were, so a marketing advantage is really important," she told BBC News.
"Anything businesses can do to highlight the wonderful features in north Devon that attract visitors and get more people here can only be a good thing."
The first workshop is being held in Braunton later, with further sessions in Hartland next week.