A 30-year-old man from Gloucestershire has died after falling 50ft (15m) down a cliff while flying a kite in Devon.
The accident happened in the South Hams when the man accidentally stepped backwards over the cliff at Blackstone Point, Noss Mayo, coastguards said.
A rescue helicopter airlifted the man to Derriford Hospital in Plymouth, but he was declared dead on arrival.
Coastguards urged people to stay away from cliff edges because it was easy to misjudge distances.
Coastguards said the man, from Tewkesbury, was on holiday with his family, including his pregnant fiancee.
Coastguards received a 999 call at about 1130 BST from a member of the public.
The rescue helicopter was sent from RNAS Culdrose with a doctor on board and arrived at the scene about 30 minutes later.
People in the area tried administering CPR after the man fell. The treatment was continued on the helicopter as the man was taken to Derriford.
Brixham Coastguard watch manager Sean Brooks said: "The man was flying his kite 200 yards from the coastal cliff path when the accident happened.
"We would always recommend that people stay away from cliff edges. They can be slippery when wet and are sometimes unstable.
"It can also be easy to misjudge distances, especially when you are engaged in other activities."
Coastguards said it was a "very saddening accident".