A Devon council has been criticised for plans to spend thousands of pounds designing a new logo.
The current council coat of arms bears the motto of Sir Francis Drake
The plans, which could cost up to £6,000, come at a time when Devon County Council is proposing cuts in jobs and services.
Critics have branded the exercise a waste of money.
The council said the simpler design, featuring a pair of leaves to replace the current coat of arms, would save more than £3,000 a year.
The coat of arms features the Latin motto of seafarer Sir Francis Drake: auxilio divino, which means "by divine aid".
But the council said the new logo would reflect its new greener image and also save council tax-payers' money.
Peter Doyle, of the council, said: "Currently, the council's full-colour crest costs us quite a lot of money to reproduce.
"By using this new simple logo we can save £3,200 a year."
But the decision to replace the crest has been branded a money-wasting exercise, especially as the council said in February it was raising council tax by 4.9% because it was facing a £15m shortfall in its budget.
Albert Venison of the Devon Pensioners' Action Forum said: "It's absolutely incredible that we have these sorts of people who are supposed to be looking after the cares and worries of older people, talking about having a new logo.
"I can tell you the sort of logo I'd like: one with a picture of two hands being held up in horror, saying: '"What are they going to do next?'."
The new logo is due to be unveiled in April.