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Last Updated: Thursday, 8 September 2005, 13:36 GMT 14:36 UK
Ad spells a headache for college
Ad for South Devon college
The college said it was a creative mistake
An advert for a Devon college trying to encourage students to enrol features a grammatical error more than 60 times.

South Devon College in Torquay placed the ad in a local paper, basing its campaign on the phrase "It's not too late", repeated over 23 lines.

However, the ad left out an apostrophe, resulting in the word "its" being used instead, except in a contact details section at the bottom of the advert.

The college said that it was simply a mistake in the creative process.

It said it had not signed off on the setting out of the quarter-page advert.

It added that the mistake was in no way indicative of standards at the college, which had more than a 97% pass rate in its recent A-Level results.


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