A secondary school in Totnes says it has become the first in Devon to abolish its school uniform.
Some pupils have welcomed the news
From September, students at King Edward VI Community College will be able to wear what they like to school.
School principal Stephen Jones said the decision had been taken by the governors after a review of their priorities.
He said the emphasis was on learning, and a constant battle over uniform distracted staff from the job in hand.
"Uniform is particularly a British institution.
"It is also locked up into this whole notion of control," he said.
"You are told what to wear and it is non-negotiable.
"This is really about the values. What we are saying is teaching and raising standards is important.
"There has been no evidence anywhere in the world to show there is a connection between uniform and standards."
Mr Jones said the decision also reflected a good atmosphere at the school.
"We have a very good relationship with the students.
"The governors' decision means we have given responsibility and trust to the students in terms of being properly attired and being able to come to school without the need to wear a uniform."
The decision has received a mixed response from parents and pupils.
Some pupils are delighted, saying they will be able to express how they feel through the clothes they wear.
But others fear some pupils, who cannot afford lots of new clothes, could be bullied over what they wear.