Page last updated at 19:18 GMT, Wednesday, 16 December 2009

'Shock' anti-drinking movie banned by YouTube

Actor plays drunk
One film shows a man dressed as a turkey being run over by a car

A video filmed by Derbyshire health chiefs aimed at shocking young people into drinking less has been banned by YouTube for being too graphic.

The Bloody Mary video, which shows a teenage girl urinating in the street as she is jeered at, was removed from the internet site following complaints.

NHS officials said they realised some people may find the film controversial.

They said it aimed to use "dark humour" to get across the dangers of excessive drinking at Christmas.

A YouTube spokesperson said: "YouTube's rules prohibit content like pornography or gratuitous violence.

"When people see content that they think is inappropriate they can flag it and our staff then review it.

"If the content breaks our terms then we remove it and if a user repeatedly breaks the rules we disable their account."

The two-minute clip, which featured professional actors, was one of two filmed by Derbyshire County Primary Care Trust in Chesterfield Market Place.

The second film, entitled Tequila Slammer, shows a drunken man in fancy dress being run over by a car.

I've seen lads having fights, girls weeing in the street or just falling over on the cobbles
Carrie Whitton

Bloody Mary received 15,000 hits in the eight days in was on YouTube and was also distributed to local media as part of a £25,000 'Cocktales' campaign to highlight the dangers of drink to 18 to 24-year-olds.

The county has more alcohol-related hospital cases than the UK average.

Last year saw 15,000 alcohol-related admissions to hospitals in Derbyshire, costing £3.7m in total.

The 18 to 24 age group represented £162,000 of the figure.

Alison Pritchard, from the PCT, said: "This video does have a dark humour in it designed to capture the imagination and show what can happen if you overstep the mark on a night out.

"It has been banned from YouTube because of its content, which we realise some people may find controversial.

"We want people to think about the main messages of safe drinking and use the information to make informed choices on their nights out, particularly around the Christmas period."

Carrie Whitton, 22, plays the girl who falls over after urinating in the street.

She said: "There's a real culture in Chesterfield, like in many towns and cities across the UK, to go out, move from bar to bar and get drunk.

"I've seen lads having fights, girls weeing in the street or just falling over on the cobbles in the centre."

The video can be seen at www.cocktalesmix.co.uk.

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NHS officials said the films use dark comedy to highlight the serious side of alcohol



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SEE ALSO
'Shock' movie to deter drinkers
10 Dec 09 |  Derbyshire
Debate tackles high drinking rate
25 Nov 09 |  England
Call to reduce festive drinking
22 Oct 09 |  Leicestershire
People drinking more 'by stealth'
26 Aug 09 |  Health
One in four 'drinking too much'
20 May 09 |  Health
Leaflets warn of binge drinking
23 Mar 09 |  Derbyshire

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