A three-year-old Derbyshire boy has been chosen to front a national campaign to promote goat's milk after it made his eczema better.
Henry Merton's eczema was triggered by an allergy
Henry Merton, from Hartshorne, suffered so badly from the skin complaint as a baby that he was often unable to sleep.
His family tried both conventional and unconventional methods to cure the problem before discovering he actually had an allergy to cow's milk.
The campaign is part of National Allergy Awareness Week.
His mother Victoria Merton tried everything from changing her brand of washing powder to using hemp oil, but nothing worked.
Henry frequently had to wear mittens because he scratched himself so hard he drew blood.
But when he was five months old, his grandmother Katharine Trotman, a retired biology teacher, suggested he be fed goat's milk.
Victoria Merton was amazed just how quickly Henry's eczema disappeared.
She said: "It just went in a week - he was red and bleeding - and then, it was like a painted new skin on him.
"The goat's milk just worked for us - I don't think it would work for everybody, it depends on what the child could tolerate."
Henry now drinks a pint of goat's milk every day to stop the eczema returning.
Mike Hind, from goat milk producer St Helen's Farm in the Vale of York, said: "It's not a medicine and we don't make any claims but we do have a lot of anecdotal evidence of people telling us how switching to goat's milk has improved their health."